Tag Archives: marketing

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Defining Marketing and Its Ingredients

“Marketing is still an art, and the marketing manager, as head chef, must creatively marshal all his marketing activities to advance the short and long term interests of his firm”

Neil Borden famously put it in 1984: “Marketing is still an art, and the marketing manager, as head chef, must creatively marshal all his marketing activities to advance the short and long term interests of his firm”. This was when he first coined the catchy phrase “Marketing Mix.” However, back then he was referring to
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What is the purpose of business?

The famous Peter Drucker once said: If we want to know what a business is, we have to start with its purpose. This article gives the definition of a business organization. It elaborates on the Peter Drucker definition of the purpose of business and provides valuable insights for managers, entrepreneurs and start-ups.

What is the purpose of business? Well that’s an easy one! Generally speaking, every business school on the planet Earth will teach you that the purpose of business is to maximize shareholders value. In other words – make a profit. So the purpose of business is to make money. And here pretty much the argument
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