Tag Archives: core benefit

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The Concept of Value

Value is of vital importance to every business existence. The notion of value carries complex socio-psychological aspects. It is dynamic and multi-dimensional, based on tangible and intangible components. Managers that understand the value of their products and services and study the perception of value of their customers are immensely more competitive.

The concept of value is a corner stone in contemporary marketing and modern business. Yet its construct from a customer point of view, which is the marketing and psychological perspective, remains somewhat vague and shallow. Even the academic literature lacks consensus of opinions on what value is made of. Many entrepreneurs and managers also fail
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What is every business foremost goal?

Have you ever asked yourself “Is there a goal that is so paramount that is applicable to every business in any given situation?” Have you ever asked yourself what that goal might be? Well here is the answer…

Is there something that is of a primary importance for a business, no matter what, no matter when? The business as any living creature foremost goal is to survive. Imagine you are dropped off a helicopter in the tropical forests of Amazon. Your first concern will be how to survive in that new and hostile
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