Welcome to Marketing Competence


Marketing Competence is a free on-line resource. We provide articles, frameworks and tools that cover fundamental and advanced theories and principles in marketing and business.

Our mission is to help individuals and organisations develop and master marketing competence, strategic thinking and business acumen.

Our resources are particularly useful for:

Business executives

Marketing and sales professionals

Freelancers and entrepreneurs

Business and marketing students and tutors


Marketing Competence is still in development stage. We work hard to publish fresh content every week, so stay tuned.


Our Team

All resources published under the Marketing Competence authorship are developed and delivered by:

Atanas R. Pandeliev – Author

Atanas is marketing and sales professional with more than 10 years of experience in strategic sales. He holds a degree in engineering, MSc in Management and MA in Marketing.

Kati Mikova – Editor

Kati is a professional content and copywriter. She writes about pharmaceutical and IT industries. She has a bachelor degree of arts in English literature and Creative writing.